3 Vallees Cut Prices
Wednesday, January 6th, 2010
Seven different tourist offices and the four ski lift companies in the 3 Valleys, the world’s largest ski area, have responded to consumer concerns over food and drink prices and cut charges.
“This is a first for a French ski area and they are keen to show their willingness to adapt to the market by being innovative, whilst listening to the needs and suggestions of tour operators and their customers.†said an area spokesman.
The ‘good value for money’ campaign will continue throughout the season and will be updated for the 2010/11 season.
In Val Thorens, 85% of bar and restaurant owners will be charging 2 € or less (from 1,20€) for a coffee, 40% will be charging 3€ or less for a beer, half of them will be charging 10€ or less for a main course and 15 € or less for a Savoyard main course. 35% will be applying the VAT reduction as recommended by the French government (whilst the remainder will be employing more staff or increasing staff wages). 27% have lowered their prices, 20% have raised their prices by a minimal 0,5% and 53% have maintained last winter’s prices.
In Méribel, home to over 100 restaurants, owners are planning to apply the government VAT cuts on at least 8 leading products, such as coffee, fizzy drinks, fruit juice, bottled water, pasta, desserts, dishes of the day and children’s menus.
Bottled mineral water (0,50L) 3€ instead of 3,20€, fizzy drinks 3€ instead of 3,50€ , coffee 2€ instead of 2,50 €, desserts of the day 6,50€ instead of 8€, spaghetti bolognaise 11,50€ instead of 12,50€. Children’s menus will be reduced from 14€ to 12€ and a 50cl draught beer will be reduced from 7,50€ to 6,50€.
