Pound Hits Six Month High, But Ski Companies Cut Capacity

Thursday, May 28th, 2009

With the ski season still six months away the signs of how winter 2009-10 will look from the point of view of British skiers is already becoming clear.

The good news is that the despite the daily reports of economic gloom, the British pound is gradually regaining lost ground against the Euro and the US Dollar.

Although there is still some way to go before a return to the best exchange rates seen in the 2007-8 season, if the pound stays at its current value or gets stronger still, prices in-resort will certainly be lower next winter than they were in 2008-9.

However it looks unlikely that the spectacular 2 for 1 type deals and half price holidays that were available last winter will be offered again this year, because tour operators have cut capacity to match demand and are warning that last season’s over-supply will not be repeated.

“2009-10 will be a later booking season than last year as we see caution over the uncertainty in the economy.” commented Michael Bennett Managing Director of Edinburgh based Ski Independence.
“However as some other operators cut capacity it will mean those waiting for a last minute deal will be disappointed, especially over peak travel dates.

On the up side Mr Bennett noted, “We are seeing the best ever early booking offers in our programme and this should help stimulate demand.”

So the message is the same as usual, but perhaps for slightly different reasons – book early if you wish to secure the accommodation and the resort that you want, especially if you’re planning to travel at a busy time like the school holidays. This time you may find the best deals go to early bookers too.

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